Email marketing is all about winning customers with consideration clutching email subject lines and compelling content. You originally entice your viewers with the body of your email, but it’s an optimized email marketing landing page that can best determine their purchase decision.
Finally, what you need is an email marketing landing page conversion. An email landing page gives space for you to lead your objective audience towards your coveted action while concurrently gathering data on the campaign elements that influence their choice.
The right email marketing strategy achieves record-high results through targeted content, and a transformation is driven email marketing landing page. Landing page optimization best practices focus on fine-tuning your design elements and continuously improving your performance.
Email marketing services are proven to deliver a high return on investment (ROI). According to a Campaign Monitor study, businesses that run segmented operations can grow their income by as much as 760 per cent.
Follow these expert email marketing tips and landing page points to increase your email marketing conversion rate and improve your landing page optimization.
1. Use Powerful Headlines
2. Keep It Simple
3. Have a Clear Call-to-Action (CTA)
4. Follow Design Principles
5. Create Mobile-Friendly Pages
6. Segment Your Audience
7. Personalize Your Campaigns
8. Include Social Proof
9. Prioritize User Consent
10. Leverage Web Analytics
Get Started With Email Marketing Landing Page Optimization
What is a good conversion rate? And what is the average conversion rate for email marketing? According to Bittle, conversion rates for email marketing campaigns vary depending on some of the factors. Each industry has different benchmarks and common metrics, but a good general number to keep in mind is a conversion rate goal of between 2-5 per cent.
Remember that this average conversion rate for email marketing is not absolute. Conversion rate optimization is about improving your results based on your data, so the potential is limitless. The success of an email marketing campaign depends on the end goal of that campaign.
You can easily find resources and models on email marketing but working with an email marketing agency gets you the results you need quickly.